Goodwood England the home of Rolls-Royce
motor carsfor a hundred and fourteen years Rolls Royce has been the buy werent forluxury that attracted the visionaries explorers adventurers and victors suchas Lawrence of Arabia who said that a rules in the desert is above rubies theRussian steppes the Indian Ghats the Alpine passes and the sands of the Sinaiall conquered by Rolls Royces over a century ago driven by those who daredhistory set our precedent and today Rose Royce answers its call to action fortodays visionaries adventurous and explorers for those who believed in thesupremacy of Liberty we have written another chapter in the extraordinarystory of our mark our answer to the call of history is the rolls-royce calendarto the designers engineers and craftspeopleat the home of rolls-royce Cullinan is a completely different animal a wholly newchallenge a rolls-royce that recalibrates the scale the possibilityof true luxury a pinnacle SUV in the total automotive industry and so I sendit out into the world hidden in plain view to undertake its final challengein the public eye to prove itself worthy of the name Rose Royce in the face ofthe greatest challenges the toughest of environments only when it has done socan it return confidently in the knowledge that it has proven itself there arethroes of SUVs and so it begins it begins in Brittany traveling from thehome of rolls-royce through London and on to Scotland the first part of thefinal challenge Cullinan is a major departure from the norm for Rose Roycebut it is a departure that our customers welcomed they wanted more but it wassimply not there my briefing to our designers and engineers had been itneeds to be the rolls-royce of SUVs and for that reason you need to be authenticin every little thing authenticity when it comes through luxury thats givenbecause we
are Rose Royce authenticity when it comes to magic carpet ride ofcourse because we are Rose Royce authenticity when it comes to presencethis car carries presence its a rolls-royce but on top of thatvery important for the segment we are now in is authenticity when it comes to4x4 capabilities and Cullinan really brings you effortless everywhereI think that rose Royce has a very well founded pedigree when it comes tooff-road capabilities and now weve designed Cullinan to do specificallythat take it off-road the highlands of Scotlandoffer the harshest terrain anywhere in the UK trapped between the wild NorthSea and the howling Atlantic this is a landscape formed by millennia shaped bythe forces of nature its no wonder Cullinan felt so at homeit was important the beginning of the design project that we really understoodwhat Cullinan could be in terms the way that it would be used there wassomething very unique we felt with Cullinan right at the beginning whereour challenge our chance if you like was to match this absolutely luxurious worldperfect crass machine absolute comfort and well-being on the interior with thisthis small hostile world challenging environment putting this at allluxury capsule into that space tackling this rugged landscape gave us our firstunderstanding of what Cullinan was really capable of and the role thearchitecture of luxury plays in making its soul capablethe architecture of luxury is rolls-royces proprietary all aluminiumspaceframe architecture designed by rolls-royceengineers that will underpin every future rolls-royce this car is luxury inits purest form rolls-royce luxury blended with perfect practicality andoff-road capability - 15 on a good day visibility zero on a bad daythe huge style glacier road takes us to the retin bar and teefin Barclay seesthe snow is over six feet high in places but his perfect powder for skithe new drivetrain system engineered by rolls-royce for Cullinan had one key jobto do we began with the simple principle to bring the famed rolls-royce magiccarpet ride to all other terrains possible our challenge was to combinethe maximum luxury comfort for the on-road together with the off-roadcapability like we have today a completely new front and rear axledeliver astounding levels of control over lateral role and shear forces anddeliver a high degrees of agility and stability this together with the latestgeneration of self-leveling air suspension and four-wheel steeringcontributes to incredible drivability and comfort for passengerswhatever the driving conditions well in Kalinin we implemented the first time anall-wheel drive really can feel hey come on thats completely in you rise twicethis is really an all-wheel drive behaviour which is completely unique inthe worst wise history in addition the flagbearer stereo camera systemintegrated in the
windscreen sees the road or terrain ahead adjusting thecolor and suspension proactively when driving off-road theelectronically-controlled air suspension uses an air compression system toactively push down any wheel it detects losing traction to ensure every wheel isin contact with the ground the final piece of the puzzle which ensures thatthe rolls-royce Cullinan is effortless everywhere is one single button one pushof the off-road button is all it takes to harness the full suite of rolls-royceengineering and unleash the power of cullinan off-road capabilityfrom the Austrian Alps the Cullinan went on to face one of its greatest tests thedunes of the Arabian Peninsulayoucovenants engineering and design is not simply conceived to conquer anyenvironment but by its nature create a wholly new one one of luxury everywhereeven in the middle of the desert luxury remains in easy reach being the firstthree box SUV in the world means you can remain the coolest thing in the desertencapsulated in your own ecosystem even when the rear compartment is opened itsa rolls-royce after all there is a limousine positioned higher on the roadyou have your command sense of driving experience you have your luxury that youdissociate is beautifully crafted cabin space come on and like every rolls-roycethat leaves the good wood land is ultimately bespoke about the cabin forthe first time in the SUV mark in space we actually have a cabin thatshermetically sealed acoustically sealed from the utility space the boutiquesthats very important for us that that space is the magic carpet sanctuaryspace thats the first time in the industry that anybodys ever done thatand in terms of practicality beyond the champagne cooler for the individualseats we have the folding bench option as well which means that those seatswill fold to achieve a very practical flat load floor if youre in London asan antiques dealer maybe sliding your Rembrandt in or yourlatest Banksy or if youre coming back from an overseas adventure and bringingsomething with you we know that I love to do patrons will want to use thatspace we have the lift gate and the tailgate and in that area we have theviewing suite the effortless deployment of seats that allow you to maybe take inthat moment in front of you whether its a Savannah stretching out in front ofyou or maybe something as simple as your child sports day the recreation modulecan be tailored for that luxury lifestyle moment we have maybe thechallenge of the big red dunes in Dubai but on the other hand whether its theOpera or the red carpet premiere cullinan has to balance those twoconcepts beautifully I think yes weve managed to balance itmanaged to achieve that uniqueness nobody else can do that but Rose whiskerKalinin is an authentic rolls-royce we have taken the car now for months all ofan authentic Rose Royce we have taken the car now for months all over theworld into all kind of conditions on all roads be it normal roads gravel roadspeed deserts be it snow be it mud so the car has seen everything and it is atruly authentic Rose Royce so its time for the cars to come home and its timefor them to share their camouflage and its time for you to see the Rolls RoyceCullinanyouyouyouyouyou youladies and gentlemen Im incredibly proud to present to you and to the worldour magnificent Uros Royce Cullinan the rolls-royce of SUVs thank you forjoining us and goodbye
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